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How the Holy Month of Ramadan Became a Musical Phenomenon: The Rise of TV Intro Songs, Viral Ads & Pop Anthems
How Ramadan became a musical phenomenon: The rise of TV intro songs, viral ads and pop anthems.
This year, Sherine Abdel Wahab’s 2018 album Nassay saw a massive resurgence after its tracks were featured in the Ramadan series Ekhawati(My Sisters), propelling her back to the top of the Billboard Arabia Hot 100 chart. In the ’90s, Sherihan reigned supreme with productions like “Hagat W Mehtagat” (Needs and Wants), penned by Egyptian songwriter Sayed Hegab and set to music by composer Moudy El Imam, who blended fast-paced rhythms with vibrant orchestral arrangements. This year alone, A-list artists like Al Jassmi, Sherine, Elissa, Tamer Hosny, Angham, Wegz and Ahmed Saad (who led an impressive seven different ad campaigns) dominated Ramadan’s musical space.
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