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How the Golden State Warriors Are Helping Make the Bay Area’s Next Great Hip-Hop Album
P-Lo and Golden State Entertainment, in partnership with EMPIRE, are uniting Bay Area rappers on a new album titled 'For the Soil.' Read more here.
Released in partnership with Golden State Entertainment, For the Soil, powered by a starry group of local MCs, is one of the projects EMPIRE is spearheading in advance of NBA All-Star Week. P-Lo stands under a basketball hoop on a rooftop outdoor court that overlooks downtown San Francisco, surrounded by the Bay Area Avengers — Saweetie, Larry June, Kamaiyah, G-Eazy, thuy, LaRussell and YMTK, all local MCs gathered to shoot the video for their new track “Player’s Holiday ’25.” The song is part of an upcoming project spearheaded by P-Lo and Golden State Entertainment(GSE), the record label and content division of the NBA’s Golden State Warriors, which is planning to release the album in partnership with EMPIRE to celebrate the local music scene ahead of NBA All-Star Weekend in San Francisco in mid-February. The vibe on-set is breezy and free; the collection of talent, both on the song and hanging out here today, makes the afternoon feel like the modern-day, Bay version of the Great Day in Harlem celebrating the 1950s New York jazz scene.
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