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How the Daily Wire Engineered Its First Box-Office Hit
The mockumentary Am I Racist? took advantage of the “dirty little secret of conservative media.”
By the beginning of October, the film — which presents the strenuous provocations of the right-wing activist-author-podcaster-columnist Matt Walsh — had managed to continue selling tickets apace, smashing all financial expectations with a nearly $12 million cumulative gross: almost four times Racist ’s production budget. While documentaries with a pronounced liberal bent such as An Inconvenient Truth or Michael Moore’s Fahrenheit 9/11 and Bowling for Columbine have exponentially outearned conservative titles in the genre, Daily Wire chief executive Jeremy Boreing feels the box-office breakthrough of Am I Racist? Co-founded in 2015 by Boreing (a writer-director-producer turned political commentator) and Ben Shapiro, the right-wing firebrand who has made exposing “authoritarian” threats from the left’s control of academia, journalism, corporate America, and Hollywood his mission, the Daily Wire boasts enviable scope.
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