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How the birth of Peppa Pig's baby sister in London's poshest maternity hospital was the greatest marketing coup of the decade
The birthplace of much of the Royal Family over the decades, including Prince William, this is where his wife Catherine delivered all three of the couple's children.
Aping the behaviour of real life celebrities, among them Rihanna, whose decision to reveal her baby bump at the 2025 Met Gala earlier this month ‘broke the internet’, the announcement of Mummy Pig’s pregnancy in March was made in a ‘live’ TV interview on Good Morning Britain. Naturally, there are endless threads on social media forums where parents feverishly discuss anything from whether Peppa’s penchant for teasing Daddy Pig about his rotund stomach is in fact ‘fat-shaming’ to whether she is – as one Australian politician apparently suggested – ‘peddling a warped feminist agenda’. This last accusation was made by the august Wall Street Journal which, in a lengthy article last year headlined ‘Peppa is a brat’, suggested that some American parents were turning their back on her in favour of the more calming demeanour of Bluey, a rival programme focusing on the antics of an anthropomorphic six-year-old blue heeler puppy.
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