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How the ‘forever tote’ became the It bag du jour
From museums to wine bars, businesses are enticing consumers to carry logos on their arm. Demand is high, but the life cycle short
The average life cycle of a tote is “disarmingly short”, according to the sustainability expert and co-founder of Fashion Revolution Orsola de Castro. Demand for cotton totes blew up about 15 years ago, after the Environment Agency began assessing the environmental impact of plastic bags. Photograph: Lands’ EndThese bags mark their owner as an environmentally minded consumer yet they have been caught in a sort of arms race of the consumerist kind for almost a decade.
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