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How the 2025 Junos Reflected Canada’s Current Wave of Cultural Nationalism: News Analysis
There was an unmistakable current of Canadian nationalism running through the 2025 Juno Awards. But how did it meet the moment? News analysis.
Canada has a wave of national pride that tends to arise when the country is threatened, and with tariffs imposed by the United States among threats of annexation by U.S. President Donald Trump, it was ever-present at this year’s Junos. “Canada Is Not for Sale” has become a defiant slogan of pride of late, opposing Trump’s repeated threats of turning the country into the “51st state.” Junos host Michael Bublé was the latest star to use the phrase recently sported on a t-shirt by Mike Myers on Saturday Night Live. Winning the Walt Greilis Award, which recognizes individuals who have strengthened the growth or development of Canadian music, Live Nation Canada chairman Riley O’Connor echoed that sentiment.
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