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How Teton Ridge Entertainment Hopes to Ride the ‘Yellowstone’ Wave and Redefine the Western Genre
Teton Ridge Entertainment is attempting to redefine the Western genre with a bull riding thriller and an adaptation of "Lonesome Dove."
And the production company is hoping to capitalize on a boom in Western entertainment, one that’s seen “ Yellowstone ” top the ratings, Bella Hadid rock cowboy boots and Beyoncé and Post Malone debut country albums. Not only did it acquire Bloomingdale’s spec script for seven figures, but it landed the rights to Larry McMurtry’s “Lonesome Dove.” The company expects to turn the sprawling novel series about a group of cattle herders into a film or TV show. There have been faith-based hits like “Sound of Freedom” and blockbusters that have over-indexed in states like Texas or Oklahoma, such as “Twisters,” which highlighted a cowboy-hat wearing Glen Powell in its marketing.
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