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How Taylor Swift’s Eras Tour Took Over the Entire World
Taylor Swift's Eras Tour has run for more than a year and is in reach of $2 billion — all because the artist manages to be giant yet vulnerable onstage.
I approach a middle-aged couple, Jean Sebastian Conley and Natasha Gagne, again bidden by their matching shirts — “Who’s Taylor Swift?” and “Who’s Travis Kelce?” They turn out to be French Canadians who found their 206-euro SRO tickets to be a steal compared with the extravagant resale prices they briefly considered back home after being shut out of the initial on-sale. People like my guardian of the customs gate may complain about Swift’s songs centering on her romantic splits, but that subject matter magnifies her own insecurities and weaknesses, expressed in genuinely eccentric wordplay, in ways that keep the audience in thrall to someone they perceive as a humble underdog as well as a veritable cage fighter. Gay or straight, 6 years old or 60-something, female or just female-allied, the crowd inside gets its sway on early in the show, with the arrival of the gentle, waltz-time “Lover.” It’s not one of the big set-pieces of this nonstop Broadway-style production — the spotlight is just on Swift and her acoustic guitar — but it might be the one where the entire audience feels like it’s at a four-minute campfire.
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