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How Taylor Swift Won Back the Public
The Reputation era was the last time the pop star let someone else define her. Here’s how she rebuilt her image.
For an industry that runs on youth and novelty, Swift’s hitting a career peak in her mid-30s is a rare feat, and it’s even more remarkable for a woman, especially one who, eight years ago, endured a protracted public backlash tied to her long-running feud with Kanye West and Kim Kardashian. Alone among A-list pop stars, Swift is not expected to slay: As Puck’s Lauren Sherman wrote, her current aesthetic is aimed at “14-year-olds, or someone of any age who wishes to look like a senior at Emerson College in 2006.” She serves big sister, not strictly mother. This relationship has played out in full view of the media, as unlike Alwyn or Healy, Kelce — who harbors ambitions to be as famous as the Rock — has been an enthusiastic participant in Swift’s star project, flying to Argentina on his bye week so she could run into his arms after a Buenos Aires concert.
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