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How Taylor Swift Has Stayed Atop the Charts With ‘The Tortured Poets Department’
Taylor Swift's "The Tortured Poets Department": How it's stayed at No. 1, even as some in the industry are frustrated by the strategic drops.
While she — and most artists across genres — often boosts first-week sales with multiple vinyl variants, signed CD copies and deluxe digital exclusives, Swift has expanded on that rollout plan well beyond the initial release of The Tortured Poets Department. And while Swift’s record-breaking Eras Tour and initial deluxe release, The Anthology — whicharrived mere hours after the 16-track original, and which has continued to stream well — have surely helped sustain TTPD, the strategic drops of bonus versions available for a limited time, from acoustic renditions to first-draft phone memos, have kept her physical and digital sales high. Yet, as Clint Robinson, on-air talent for Audacy Orlando, said in a TikTok clip, “The problem is, Taylor Swift has amassed a literal army of fans that buy her variations, that want to stream her albums, that want to see her be No.
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