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How Taylor Swift 'Broke Through Stereotypes' to Build Billion-Dollar Brand

Author Kevin Evers exclusively spoke to Us Weekly about his new book, 'There Is Nothing Like This: The Strategic Genius of Taylor Swift'

Now, with two album rerecordings and a secret film project on the horizon, Swift, 35, has reached what Harvard Business Review editor Kevin Evers calls a “big fork in the road.” After 152 dates across 54 cities and five continents, some 7,000 songs, more than $2 billion in ticket sales, countless friendship bracelets and dozens of A-list attendees, Taylor Swift’s Eras Tour will finally come to a close on December 8 in Vancouver, British Columbia. Taylor Swift started writing songs about love and breakups in the early 2000s, but her talent was soon recognized by music executives who knew she was the real deal.

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