Get the latest gossip
How Tate McRae Scored a Career-Best Debut With ‘So Close To What’
As Tate McRae's 'So Close To What' debuts at No. 1 on the Billboard 200, RCA Records' Jordan Blaugrund is Executive of the Week.
“This wasn’t just about one hit, it was about a superstar artist with an exploding global fan base ready to devour every song on the album top to bottom,” says RCA Records senior vp of commercial partnerships and release planning Jordan Blaugrund. We extended that strategy to our retail partners with IRL activations across the country and exclusive vinyl variants that fans could collect across different stores. This wasn’t just about one hit, it was about a superstar artist with an exploding global fan base ready to devour every song on the album top to bottom.
Or read this on Billboard