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How Swedish Hard Rock Band Ghost Scored a Career-Best Smash Atop the Charts
Ghost's "Skepta" hit No. 1 on the Billboard 200 albums chart. Here's how the Swedish rock band did it, according to Loma Vista's Todd Netter.
1 slot on the Billboard 200 albums chart has regularly been filled with some familiar faces: SZA, Lil Baby, Bad Bunny, The Weeknd, Kendrick Lamar, Drake, Lady Gaga, Ariana Grande. So any time we cook up an initiative or fan activation, we have teams positioned around the world to help us ensure the idea is executed properly in local territories, be that via social media, real-world events, or via hybrid experiences where we blend the two things. I also knew Ghost’s sound and aura can harken back to previous eras of rock’n’roll, and that the album’s release was heavily anticipated by the band’s passionate fan base.
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