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How swamp, olive and brat came to rule 2024
From the catwalks to FoodTok, wherever you look one colour has dominated the year. But what does it say about the 12 months that has passed?
Independent fabric brand Colours of Arley say “lime” and “swamp” were its most-requested shades, while fashion designerturned ceramicist Henry Holland says he has spent the year “constantly remaking [olive] green-and-white striped mugs and chalices to keep [them] in stock”. Prada’s spring/summer 2025 show had emerald cardigans, collars and tights, while olive tones and military greens were tripping down the catwalks at McQueen and Gucci. Talons were tangified: east London salon Wild Beauty says green was so regularly requested that they had to order in more shades (garish “rio” was the most popularshade).
Or read this on The Guardian