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How Streaming Services Can Stay Ahead of the AI and Social Media Disruption Wave (Guest Column)
Deloitte's China Widener on how can media and entertainment companies must evolve to keep pace with AI and social media disruption.
Half of Gen Zs and millennials said they feel a stronger personal connection to social media creators than to traditional actors, according to Deloitte ‘s latest report. This familiarity directly impacts viewing habits: 49% of Gen Zs and 40% of millennials surveyed would be more likely to watch a show or movie if it featured their favorite online creator, compared to 29% of all consumers. Without an easy way to react, share, or discuss content within the platform, streaming services could risk feeling outdated in an era where engagement drives viewership and virality.
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