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How Steve Jobs Courted Hollywood


Apple has courted artists, designers and Hollywood to use its products since the company's earliest days. Here are vintage Apple ads from Variety.

Jobs, who died of pancreatic cancer in 2011 at age 56, knew how valuable it was for Apple to be embraced as the gold standard for creative design, editing and visual effects. Among the pairings were Imago Records’ Terry Ellis with Black Flag belter and actor Henry Rollins and movie critic Gene Shalit with stunt performer Linda Fetters-Howard. (Three words: “Final Cut Pro.”) The world of content creation has been upended by a tech-savvy generation that has grown up with sophisticated camera and editing tools.

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