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How Stacy Vee Took The Reins Of Stagecoach — And Transformed Country Music In The Process
Stacy Vee, Goldenvoice/AEG executive vp, on Stagecoach, Coachella and country music in her Country Power Players executive of the year interview.
It’s the last day of Stagecoach and she’s sitting in her trailer in the artist compound, which she has made cozy with a bowl of fresh nectarines, macrame pillows strewn on the sofa, vintage lamps, Christmas lights and cowboy boots and hats. When Goldenvoice president Paul Tollett started Stagecoach eight years after he had co-founded Coachella with the late Rick Van Santen in 1999, Vee would’ve seemed an unlikely choice to be his successor to helm the festival, given how little she followed country music. She also runs June’s Buckeye Country Superfest in Columbus, Ohio, and is on AEG’s touring team for Zach Bryan, who this year headlined Stagecoach alongside Jelly Roll and Luke Combs.
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