Get the latest gossip
How Should Billie Eilish Feel About Her No. 2 Debut — and Career-Best First Week — For ‘Hit Me Hard and Soft’?
Billie Eilish's 'Hit Me Hard and Soft' debuts at No. 2 on the Billboard 200 this week, but with her best first-week numbers to date.
Andrew Unterberger: I think when you compare the relatively truncated rollouts for Hit Me and Eternal Sunshine with a more traditional extended unveiling like the one Dua Lipa had for Training Season, it’s kinda undeniable that the former strategy is proving more effective for 2024. Meghan Mahar: I have a strong feeling that “Lunch” will be the biggest breakout hit from this album, but I have high hopes for “Birds of a Feather.” It’s a well-written pop song, and its ‘80s-inspired production is on the nose for the current wave of nostalgic sounds fans are gravitating toward. Andrew Unterberger: The practice in itself isn’t necessarily gauche — and we of course all love a chart race with a little extra sauce to it — but the degree of it is certainly beginning to border on the excessive, and I don’t blame the fans who are starting to voice their irritation with it.
Or read this on Billboard
