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How Shaboozey’s Cross-Genre Hit ‘A Bar Song (Tipsy)’ Made History on the Hot 100 and at Radio


Shaboozey's "A Bar Song (Tipsy)" made chart and radio history. Here's how, according to EMPIRE COO Nima Etminan, Billboard's Executive of the Week.

The year so far has served up a number of intriguing new artist stories, with the likes of Benson Boone, Chappell Roan and Tommy Richman soaring to the top region of the charts for the first time. After releasing his Cowboys Live Forever, Outlaws Never Die album in October 2022, EMPIRE threw the weight of the company behind the singer, bringing in the full force of its marketing, A&R and global teams, as well as devising the radio strategy that helped to deliver such a historic result. His potential as a global star was starting to be apparent and we brought in marketing and A&R resources from our San Francisco headquarters to complement what our Nashville team was doing on the ground.

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