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How Sabrina Carpenter Capped Off Her Rise to Stardom With ’Short N Sweet’
Sabrina Carpenter's 'Short N Sweet' album capped her stardom. Here's how, according to Executive of the Week Marshall Nolan at Island Records.
And all that activity and wide-ranging success helps Island Records’ senior vp/head of commercial strategy Marshall Nolan earn the title of Billboard ’s Executive of the Week. “We knew to double down on her strengths, in areas like e-commerce, and once we built a rhythm there, it afforded us the time to nurture elements that still had room for growth.” The variants are first and foremost a reflection of the incredible creative team surrounding Sabrina, who built products that fans immediately embraced as must-have collectible items.
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