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How Rosé and Bruno Mars’ ‘APT.’ Came to Dominate the Airwaves — and the Globe
As Rosé and Bruno Mars' "APT." continues to break new ground at pop radio and around the globe, Atlantic's Brady Bedard is Executive of the Week.
Beata Murphy at KIIS in Los Angeles created a two-hour specialty show — iHeartKPOP with JoJo — that now runs across every iHeart Pop airplay station on Sunday nights. Between “APT.,” “Die With a Smile” with Lady Gaga and the Sexyy Red-assisted “Fat Juicy & Wet,” Bruno has three songs in the top 20 of the Hot 100, even without having put out a solo album in almost a decade now. In today’s dominant streaming and social media climate, once an artist or song is identified and verified as a winner inside of the various forms of data and metrics, then we amplify with the radio audience to take it to another level — bigger and with a long-tail effect.
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