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How Rooney Mara Drama ‘La Cocina’ Marks a Big Leap for Socially Conscious Production and Distribution Shingle Willa
Alonso Ruizpalacios’ drama ‘La Cocina’ marks a big leap for socially conscious distributor/production shingle Willa.
The founder and CEO of production shingle and distributor Willa is poised to break into bigger endeavors with Alonso Ruizpalacios’ “ La Cocina,” which it will release Oct. 25 in New York and Los Angeles. She continues, “What I also recognized from the case studies of the releases that we had done is that philanthropic funding de-risks and enables the kind of creative experimentation and approaches that we at Willa believe are essential in this moment of marketplace transition, so that we can find the path to sustainability for independent films.” “Part of the Willa process is filmmaker empowerment in the distribution process, putting filmmakers at the center in a limited, focused way to allow them to be part of the customization of the release, and providing an artist support grant so that they can spend that time doing it, and it’s a very limited amount of time, but we really worked with Alonso to discuss what his reason was for making the film, what his ambitions were, what kind of audience engagement or impact or activist partnerships he would be excited about,” says Woodward.
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