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How Reggaetón and Regional Mexican Music Found Surprising Common Ground
Stars of reggaeton and regional Mexican music are collaborating more than ever.
It was “Soy el Diablo” by Natanael Cano, the then-18-year-old making waves in regional Mexican music with his corridos tumbados, a subgenre blending hip-hop swagger with traditional música mexicana instrumentation. That Bad Bunny would gravitate toward the sound at first seemed counterintuitive: Reggaetón, built on beats, tracks and loops, ostensibly has little to do with regional Mexican music, which is created mostly with live instruments. And now, this year’s Rumbazo festival — taking place Sept. 13-14 in Las Vegas in partnership with Billboard — will reflect the kinship between the two genres; headliners Nicky Jam and Luis R Conriquez released a single together, “Como el Viento,” in 2023.
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