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How RCA Racked Up Alternative Radio Success With Cage The Elephant & Myles Smith
As Cage the Elephant and Myles Smith make waves on the Alternative Airplay chart, RCA Records' Gary Gorman is Billboard's Executive of the Week.
Here, Gorman explains the strategies that helped RCA hit those marks, the differences between veteran acts and new artists at alternative radio and how the promotions job has changed over the course of his extensive career. Alternative radio today has remained true to their explosive origins, continuing to support a larger library of songs and artists dating back to the format’s inception. Having a crackerjack team here at RCA across all formats, including the promo leadership from Keith Rothschild and Sam Selolwane, allows us to face new challenges and adopt new strategies while remaining focused and unrelenting in the amplification of our artists across the radio platform.
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