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How Publicist Marlene Maseda Helped Shape the Cuban Music Scene in Miami
Marlene Maseda is celebrating 10 years since launching her PR agency Fusion 4 Media. Meet January's "Stars Behind the Stars" on Billboard.
In the early 2000s, Marlene Maseda was one of the first publicists to work the reggaetón genre, when she was independently hired by the Machete Music label to represent its roster of artists — which included Don Omar, Hector El Father, Magnate y Valentino, Glory, and Luny Tunes, among others. Her current roster includes Ivy Queen, Baby Rasta y Gringo, Pimpinela, J Alvarez, Paloma San Basilio and former Grupo Mania member Oscarito. García, known as one of the pioneers of Cubaton (or Cuban reggaetón), gained international success via Pitbull’s “El Taxi” in collaboration with Sensato and Lil Jon.
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