Get the latest gossip
How Prime Video Went From Loss Leader to Key Subscription Driver in Spain: A Conversation with Executives Ricardo Cabornero and Maria José Rodríguez (EXCLUSIVE)
After a Prime Video Presents event in Madrid this week, the executives discussed their adaptable distribution strategy.
During a star-studded Prime Video Presents event held in Madrid on Tuesday, the Amazon-owned streaming platform made waves when it announced that it would be releasing two of its upcoming original features in cinemas in the coming months, with plans to do more theatrical distribution in the near future. Following the event, Director of Prime Video in Spain and Portugal, Ricardo Carbonero, and Amazon Studios’ Head of Spanish Originals, Maria José Rodríguez, met with Variety to discuss the company’s adaptable philosophy regarding film and series distribution, evolving Prime Video from a loss leader to a subscription driver and what trends are currently striking a chord with Spanish audiences. Carbornero: I always brag that I was the first employee here in Spain, and when I started, the job was so easy because it was just communicating to existing Prime subscribers that they also had this great video streaming service as part of their subscription.
Or read this on Variety