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How Oscar-Shortlisted Thai Family Drama ‘How to Make Millions Before Grandma Dies’ Turned Up in the Awards Season
How GDH 559's Thai family drama used grassroots marketing and universal themes to win over Academy voters despite minimal festival exposure.
The film tells the story of M (Putthipong “Billkin” Assaratanakul), a college dropout who puts aside his dreams to become a game caster to start caring for his terminally ill grandmother (Usha Seamkhum) in the hope of seize her multimillion-dollar inheritance. “How to Make Millions Before Grandma Dies” first made a splash in Thailand before expanding across Southeast Asia and APAC where it became the highest-grossing Thai film to date in multiple countries, including Indonesia, Singapore, Philippines, Malaysia, Myanmar, Vietnam and Australia. Speaking of the film’s momentum in the Oscar race, Yanisa Hankansujarit, GDH 559’s associate director of business development, tells Variety, the movie may have appealed to voters due to its universal themes, “about love and the bond between family members.”
Or read this on Variety