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How OBB Media Helped iHeart’s Jingle Ball & Sabrina Carpenter’s Holiday TV Special Come to Life
Here's how Jingle Ball and Sabrina Carpenter's holiday TV specials came to life, according to Billboard's Executive of the Week, Michael D. Ratner.
This year alone, the OBB’s live division (the company also houses TV, film, music video, studio and branded content wings) produced a concert film for The Kid LAROI, the Hulu live special on the iHeart Music Festival, and, most recently, Sabrina Carpenter ’s A Nonsense Christmas Netflix special, which highlighted the breakout star’s holiday fruitcake EP (which subsequently landed in the top 10 of the Billboard 200) as well as performances by Carpenter, Chappell Roan, Tyla, Shania Twain and more. OBB partnered with iHeartRadio to make sure that the two-hour special is dynamic, funny, tells a story, brings you closer to the artist and, most importantly, delivers great music. I really think this year’s show represented the next wave of incredible talent stepping into the spotlight — from Gracie Abrams to Tate McRae, Shaboozey, The Kid LAROI and Benson Boone, it was a really exciting group.
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