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How NewJeans’ Rebrand as ‘NJZ’ Ended Up in the Courts — and Why the K-Pop Industry Is Speaking Out

NewJeans' name change to NJZ has sparked a legal battle with the K-pop group's record label and management company, HYBE/ADOR. Get the details.

At a press conference on Nov. 28, 2024, NewJeans members announced that “their contract with ADOR would officially end at midnight on November 29th.” They stated, “We have had enough conversations and sent certification of content, but there were no responses during that time. On March 7, the Seoul Central District Court held the first hearing on ADOR’s provisional injunction request to “maintain the status of agency and prohibit the signing of advertising contracts.” Both parties presented conflicting arguments and failed to reach a resolution. As a result, it is challenging to take a definitive stance between ADOR or NewJeans.The most prudent thing to do right now is to wait and see how the court reaches its decision, based on the various claims and substantial evidence presented by both parties.

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