Get the latest gossip
How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom
NBCUniversal ad sales chief Mark Marshall takes a less inflammatory approach than his predecessor to luring $7 billion in commitments in the upfront.
Advertisers who once threw millions at any program on the NBC schedule are now working with much more precision and want to know how to find smaller pockets of likely customers, rather than constantly hurling their pitches at traditional TV crowds that continue to shrink. “I didn’t see that one coming, but it was a great place to learn.” Since that time, he’s helped manage ad-sales staffs across the U.S. for the former Turner Broadcasting and NBCUniversal, where he was previously known as the exec who had final say over ad sales for USA Network, “This Is Us” and some sports initiatives. With Amazon Prime Video bringing a large batch of digital commercial inventory to the upfront for the first time, there’s suddenly a glut of the very stuff the networks are counting on to help them win business.
Or read this on Variety
