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How Much Will People Pay for Just Sports?
A newly announced streaming bundle aims to find out.
If you recall your streaming history, Hulu in its early years was a partnership between the parent companies of ABC, Fox, and NBC, and its primary reason for being was to give digital audiences who didn’t want to subscribe to cable (or simply forget to set their DVRs) next-day access to in-season episodes of broadcast shows like Grey’s Anatomy and The Office. But rather than focus on on-demand scripted content like early Hulu, the new service’s main calling card will be the live feeds of every Disney, WB Disco, and Fox broadcast or cable channel that carries sports programming, including biggies like ESPN and FS1, as well as the digital-only ESPN+. But right now, it’s hard to know how much this new app will change the status quo, in no small part because the three partners haven’t yet announced a price for their new product, or whether there’ll be a big discount if you bundle it with an entertainment streamer like Max or Hulu.
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