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How Much Is a Hit Song Worth Today v. 1999? It’s Complicated
How much are hit songs worth today versus 1999, the year music industry revenue peaked in the modern era? Here's an analysis comparing the two eras.
In contrast, streaming keeps all music closer to fans’ fingertips, and hits tend to continue making money over a longer period, as opposed to a brief hype window in the album sales era. In 2024, the biggest hit was Shaboozey’s “A Bar Song (Tipsy),” and Billboard estimated it generated $10.7 million from U.S. audio, video and programmed streams, digital downloads, and radio airplay spins. Concord is now comfortably the fourth or fifth largest music company thanks to the strength of its publishing division and catalog, so it can afford to take risks to get more hits, which is why it’s pushing to develop its front-line business to release more songs like “Million Dollar Baby.”
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