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How Much Did Charli XCX Earn From Brat Summer?
How much did Charli XCX earn from brat summer? We crunched the numbers around several of the artist's lucrative brat-centric deals.
Charli announced brand partnerships with H&M and Skims, and her first North America arena tour with Sivan sold out shows in Boston, Chicago, New York and San Francisco immediately. For H&M, Charli stars alongside other culture shifters Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch and others in the global retailer’s A/W 2024 campaign. The remainder comes from fees paid for the use of music in ads, films, games and TV shows, with endorsement payments, such as clothing brand partnerships, contributing the smallest portion of revenue.
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