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How Michael Rubin — And His Posh Parties — Unite The Sports And Music Worlds

Michael Rubin, Fanatics CEO talks to Billboard about his sports ventures, music, his famed white party and more.

If a precise intersectionalpoint among music, sports and business exists, it isn’t hovering far from Michael Rubin, the billionaire founder and CEO of Fanatics. Selling licensed apparel from just about every major professional sports team is Rubin’s business, but his most trusted friends, partners and advisers include Jay-Z, Meek Mill and Lil Baby, and his parties — particularly his famed summer “white party” in the Hamptons — unite superstar athletes like Tom Brady and James Harden with A-list performers such as Travis Scott and Beyoncé. Rubin won’t comment on cause and effect, but he allows that “every year, dozens of great things come out of each of these events.” He spoke to Billboard from his office in Philadelphia.

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