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How Meghan Markle’s New Brand Logo Nods to Prince Harry
Meghan Markle’s new logo for her brand, As Ever, was chosen because of its links to the duchess’ relationship with Prince Harry
Prince Harry and Meghan Markle at the 2025 Invictus Games.Samir Hussein/WireImage/Getty ImagesThe Duchess of Sussex, 43, announced plans to rename her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her personal Instagram account on Monday, February 17. Us Weekly understands that the palm tree was chosen as a nod to Meghan and Harry’s home in Montecito, California, where they live with their two children, Prince Archie, 5, and Princess Lilibet, 3. The young princess, 3, makes a rare appearance in a sweet photo posted via the As Ever website, which launched Monday, February 17, and marks a rebrand for the Duchess of Sussex’s American Riviera Orchard.
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