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How Marvel’s Latest Ant-Man Movie Lost Millions In Theaters But Still Made A Profit
The movie industry is famous for 'Hollywood accounting'. For decades it has been suggested this is its driving force but in some cases it is nothing more than legend.
The super hero flick debuted in February last year to a lukewarm reception and only grossed $476.07 million according to industry analyst Box Office Mojo. Not only does it come straight from the horse's mouth, as the companies are owned by the studios, but the data in the filings can't be questioned as UK law stipulates that it has to be true and accurate. If the merchandise and home entertainment revenue is high enough, not only could it exceed the marketing cost but it could also cover a loss at the box office meaning that a movie could lose money in its theatrical run and still make a profit.
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