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How Marvel Is Quietly Retooling Amid Superhero Fatigue

The studio’s golden box office aura has been dented, but chief architect Kevin Feige isn’t scrapping his years-long cinematic universe plan, just refining it: “They’re not going to give up,” says an insider.

Her hiring adds a flair of prestige to the project, which stars Florence Pugh and — according to a source who has read previous drafts of the script — centers on villains and antiheroes going on a mission that was supposed to end with their deaths. Marvel is also cleaning up the creative mess left in the wake of Jonathan Majors, the once-rising actor cast to play the lynchpin villain role in the next Avengers movies but who in December was found guilty of reckless assault in the third degree and harassment in a Manhattan court after a domestic incident with his ex-partner, a movement coach he met while working on Ant-Man and the Wasp: Quantumania. On the TV side, Marvel has been reorganizing its operations to allow for greater control from showrunners, a move made after the critical failure of the expensive Samuel L. Jackson spy series Secret Invasion, which sidelined executive producer Kyle Bradstreet after a year, with various creative factions vying for influence in his wake.

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