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How Makeup Artist Gucci Westman Created Taylor Swift's Classic Red Lip Look


Makeup artist Gucci Westman revealed how she came up with Taylor Swift's now-signature red lip on 'Today With Hoda & Jenna'

“Her mom, [ Andrea Swift], if I’m allowed to say this, was like, ‘Well, Taylor doesn’t wear red,’” Westman explained to cohosts Jenna Bush Hager and Hoda Kotb. In addition to doing Gwyneth Paltrow ’s makeup for her 2018 nuptials with Brad Falchuk, Westman recently teamed up with Anne Hathaway for her April 2024 Vanity Fair cover. Inspired by stars such as Jean Shrimpton and Penelope Tree, the ’60s and ’70s-inspired cover featured Swift sporting a large floppy hat, heavy eyeliner, a nude lip and bangs.

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