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How Luis Alfonso Soared in From the Mountains to Become a Regional Colombian Breakthrough Star


Colombian artist Luis Alfonso, known for his success in the música popular genre, is Billboard's Latin Artist on the Rise for the month of October.

During the opening set, the artist hailing from Popayán, Colombia performed a medley of his hit “Tequila Con Cerveza,” originally recorded with urban star Blessd, followed by current viral hit “Chismofilia.” Prior to performing at the awards ceremony, Alfonso also spoke about música popular Colombiana at a panel during Billboard Latin Music Week that also featured country-mates Paola Jara, Yeison Jiménez and Pipe Bueno. But long before making waves at Latin music’s biggest event, Alfonso made a name for himself in the Regional Colombian genre with a subgenre he created known as “contentoso,” where he laces feel-good and fun melodies with música popular. : Luis Alfonso promises upcoming collaborations, albums and a tour in Europe, but above all, “many beautiful things and music for ‘berracos.’” (Berracos is slang in Colombia for someone who is determined and hardworking).

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