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How Long Will Country Radio Want Beyoncé?
“Texas Hold ’Em” is where the challenge begins — not for her as much as country music itself.
It’s a bigger feat than the number implies, considering Beyoncé got there without formally servicing the single to country radio (though her team will be doing that next week), and after only four full days of airplay. Unlike previous “carpetbaggers” like Jewel and Kid Rock, she isn’t an outsider turning to the genre to revive a lagging career — she’s at the top of her game, tapping into an interest she’s had since growing up in Houston. But it is undeniable that a song like “Texas Hold ’Em,” with its twangy banjo riff and hoedown chorus, belongs next to today’s biggest country hits.
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