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How Lady Gaga and Bruno Mars’ ‘Die With a Smile’ Became a Global Smash
As Bruno Mars and Lady Gaga's "Die With A Smile" spends a second week atop the global charts, Interscope's Adrian Amodeo is Executive of the Week.
And that worldwide success helps earn Interscope Geffen A&M senior vp/head of pop/rock marketing Adrian Amodeo the title of Billboard ’s Executive of the week. The single art, the outfits they wore on stage at the Intuit Dome, the global out-of-home; everything has intentionally been cohesive and respectful to the aesthetic world built by Gaga and Bruno. Direct to consumer and [customer relationship management] strategy is so important, and we continue to build those globally with our partners at Bravado and Fame House.
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