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How Koe Wetzel & Jessie Murph’s ‘High Road’ Became a Country Airplay Smash

Here's how Koe Wetzel and Jessie Murph's "High Road" became a Country Airplay hit according to Executive of the Week Josh Easler of RECORDS Nashville.

Country radio is a notoriously tough nut to crack: Song campaigns can often last a year or more, and the journey to the top can be arduous — only to maybe taste a week or two at the summit. Here, Easler talks about the success of “High Road,” the difficulty of running two chart-topping radio campaigns simultaneously and how the Country Airplay format has evolved during the course of his quarter-century in the music business. We are grateful that Ron Perry, Peter Gray and the leadership team at Columbia came together with Barry Weiss and trusted us to take this song to country radio.

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