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How Karol G and ‘Fortnite’ Pulled Off Her ‘Fantastical’ In-Game Concert (EXCLUSIVE)
Karol G breaks down how she pulled off her colorful 'Fortnite' concert, from subways to sharks.
The “Provenza” hitmaker’s five-part interactive concert debuted Friday afternoon in the massively popular title from Epic Games, bringing her colorful, doodle-filled world to a whole new level. “She’s obviously an incredible artist, and she’s setting so many records across the industry,” Epic Games’ director of strategic partnerships Emily Levy says of welcoming the singer to “Fortnite.” “What’s really unique about this concert is that it tells the story of Karol’s life and career narratively and interactively and in a fantastical way.” Luminate Data found this year through analysis of select “Fortnite Festival” tracks that the songs showed an average lift of 8.7% in on-demand audio streaming after being announced, with some hits like Lady Gaga’s “Bad Romance” and NF’s “The Search” each jumping a whopping 23%.
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