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How Kanye West Landed a Super Bowl Ad — Then Used It to Sell Swastika Shirts After It Aired

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

But then what happened next shocked the station execs who ran it and media buyers who approved the spot even more: West immediately flipped the website after the ad aired, replacing its previous content with just one item: A swastika T-shirt for sale, at $20 each. Up until the ad actually ran, the Yeezy.com website featured a Shopify-powered store selection of various non-branded articles of clothing like shirts, pants and jackets — nothing that would have been deemed a content issue. It’s simply a low-budget ad, shot on an iPhone, with West sitting in what appears to be a dentist’s chair while stammering, “So what’s up, guys, I spent, like all the money for the commercial on these new teeth.

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