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How Jon Batiste Pulled Off a Festival and a Show-Stopping Anthem During Super Bowl Weekend
After Jon Batiste's Super Bowl National Anthem performance at Love Riot fest in New Orleans, Jonathan Azu is Billboard's Executive of the Week.
The day before the main event, Batiste also put on the Love Riot festival in New Orleans’ Lower 9th Ward neighborhood, which featured performances by him, Ledisi, Preservation Hall band, Flavor Flav, Dee-1 and more. Additionally, the other co-producers on the halftime and pregame performances, Diversified Production Services and Jesse Collins Entertainment, were teams I had recently collaborated with on NBC’s Live From Detroit: The Concert at Michigan Central in May of last year. My role was to work closely with their team to execute Jon’s vision seamlessly — overseeing guest talent coordination, production logistics, sponsorship integration and advising on the overall audience experience.
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