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How Jesse Collins Became the Go-To Producer Behind TV’s Biggest Spectacles, From Emmys to Grammys to Super Bowl Halftime Show


Fresh off producing the Emmys, Jesse Collins Entertainment's busy slate includes the Super Bowl Halftime show, the Grammys, scripted series and more.

Then came the call that changed everything: The program director behind Los Angeles’ 92.3 The Beat (KKBT-FM) recruited Collins out west to join the hip hop station’s team, and he helped host “Ruthless Radio” with Eazy-E, Julio G and others. Coincidentally, Collins’ suggestion that “Video Soul” host Simpson play a role on that first BET special was the kind of idea that convinced Cossette that the young upstart would be a natural producer. Lamar has already been a good luck charm for Collins, who won that Super Bowl LVI Halftime Show Emmy in the outstanding variety special (live) category, which included the Compton native’s contribution.

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