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How Jelly Roll Crafted the First No. 1 Album of His Career With ‘Beautifully Broken’

As Jelly Roll lands his first No. 1 album of his career with 'Beautifully Broken,' BMG/BBR vp of A&R Katie Kerkhover is Executive of the Week.

Following his 2023’s breakthrough album, Whitsitt Chapel, Jelly Roll has become a country superstar widely embraced for the former rapper’s confessional, salvation-seeking songs and his larger-than-life personality, as well as his redemption arc as a former convict. Here, Kerkhover discusses the making of the album from the “vision” Jelly Roll took into its creation, his sense of purpose in recording every song and the intention behind picking his duet partners from several different genres, as well as the non-stop promotion efforts that brought it over the line. Jelly has the courage to share his personal struggles through candid lyrics, revealing a vulnerability that really enables him to connect with a broader audience, including those who may not have been familiar with his earlier work.

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