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How Indian Streaming Platform JioHotstar Raced to 100 Million Subscribers and What’s Next: ‘We’ve Gotten to a Place Where No One Has Gone Before,’ CEO Says
India's JioStar has achieved what few streaming platforms have managed globally, doubling its subscriber base to 100 million in just six weeks.
Now, Kiran Mani, CEO — Digital of parent company JioStar, has revealed the strategy behind the streaming platform’s meteoric rise to over 100 million subscribers. The platform is also exploring vertical micro dramas — short-form episodic content designed for mobile viewing, a format that’s generating billions in revenue across Asia. The platform is also enhancing interactivity, particularly for sports viewing, with features like “key moments” that allow viewers to access short-form highlights while watching long-form content.
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