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How India Has Grown Into One of the Mega-Concert Capitals of the World
India's concert business is seeing big growth, with tours by Travis Scott, Ed Sheeran, Coldplay, Post Malone and more stopping there. Here's why.
In January, Coldplay broke a global attendance record with 223,000 fans at two shows in Narendra Modi Stadium in Ahmedabad, Gujarat, India; in February, Ed Sheeran closed a six-city tour of the country with 120,000 ticket sales. In March 2024, after Sheeran sold out Mumbai’s Mahalaxmi Racecourse (which BookMyShow had helped revitalize into a large-scale concert venue), the British singer-songwriter asked his team to return this year and “go deep into India and cover as much ground as possible,” according to Simon Jones, senior vp of international touring for AEG. Until recently, says Tusharr Kumar, the company’s CEO, it was impossible to fund large concerts without significant corporate sponsorship, but given newly built stadiums and arenas, as well as prominent financial successes such as Coldplay’s shows and the Dosanjh and Sheeran tours, that is starting to change.
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