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How HYBE’s Legal Victory Over NewJeans/NJZ Could End Up Costing the Company


NewJeans/NJZ's legal loss to HYBE could end up costing the company. Here's how — and what the court decision could mean for the K-pop industry.

On Sunday (March 23), two days after a South Korean court ruled that ADOR, an imprint of K-pop giant HYBE, retains the right to manage the groundbreaking girl band NewJeans, the five-member act performed its first and possibly only concert in Hong Kong under a new moniker, NJZ — a result of its attempt to break free from the label. “We’ve known from the start that this journey wasn’t going to be easy and even though we accept the court’s ruling and this whole process, we had to speak up to protect the values that we believe in,” the members said at the end of their hour-long headlining performance in Hong Kong on Sunday, adding it’s a decision they “don’t regret at all.” Hyein, Hanni Pham, Minji, Danielle Marsh and Haerin of NewJeans at Billboard Women In Music 2024 held at YouTube Theater on March 6, 2024 in Inglewood, Calif. Gilbert Flores

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